How to define the right Go-To-Market strategy for the French Market?
One of the keys to being successful in the French market is finding the right go-to-market strategy.
The go-to-market strategy must take in consideration the targets, the market, the competition and key drivers for the french market.
There are a variety of go-to-market strategies that can be used, such as direct or indirect selling, or a mix of them.
The knowledge of the local market and the access to specific market studies are keys to adapt you global Go2market strategy to France.
We have done a lot of B2B marketing strategies on different market, you can benefits from our return of experience to avoid the most common pitfalls.
