If your business is looking to expand into the French market, you need to ensure that you have a reliable software distribution partner. There are many different software distributors available, and it can be hard to find one that has experience in the French market. In this blog post we’ll discuss some of the key factors to consider when selecting a SaaS software distributor for the French market.
French market specificities
When choosing a SaaS software distributor for the French market, it’s important to consider country-specific factors. This includes understanding local regulations and laws, as well as cultural considerations that may influence customer behaviour. It’s also important to ensure that your potential partner is familiar with local payment methods and has experience working with customers in France.
Of course, if the distributor is local and experimented, it is even better!
Experience in your industry
You should also look for a SaaS software distributor with experience in your industry. The more experience they have, the better they will understand your customer needs and preferences. They should also be able to provide insights into how customers in France interact with your product or service, which will help you tailor your offering accordingly and increase sales.
You can check the different markets in which we have experience in the section « markets ».
Needs understanding
Selling SaaS Software in the B2B market requires a consultative selling approach to understand French clients’ needs. As sell-side representatives of SaaS-based services, it is essential to learn about the specific nuances of each opportunity in the French market and tailor their understanding of customer requirements for successful engagements. Companies sustaining their presence in France must not only sell SaaS software to customers efficiently, but focus on developing remedies that enrich and benefit customers. Ultimately, effective customer relationships are the key to success in this new digital age.
Technical skills
Also a good french distributor of a SaaS Software should have a good technical background to understand the architecture of the solution, the forces and the limits.
It ensures you that the distributor will not oversell your solution and create unhappy customers and/or further problems.
No bad surprises, cost management, customer satisfaction are the benefits of chosing a French SaaS software distributor with technical skills.
Conclusion
Finding a SaaS software distributor for the French Market from abroad can be a tricky thing.
To minimise the risk to make a bad choice, you need to validate the points above and follow the steps:
- Identify companies that offers distribution agreements on the French Market
- Reach out to validate their experience and skills
- Establish a compelling business model
- Define KPis and a trial period
- Go further with collaboration if successful
