With the rise of digital transformation and globalisation, businesses are increasingly turning to localisation to engage with foreign customers. Localisation is about more than just translating your content into another language; it’s about understanding how cultural nuances can impact customer behaviour. Let’s take a look at why localising is so important for your business and how you can do it properly.

The Benefits of Localising Your Business for France

Localising your website, products, services, and marketing materials will help you gain a better understanding of the markets and people you’re targeting.
By engaging in localised marketing, you can increase brand awareness, reach new customers, boost conversions, drive up sales, increase customer loyalty, and even reduce customer service costs by addressing language barriers quickly. Also, since customers prefer to buy from brands that are localised for their region or country, localising your business could give you an edge over competitors who have not taken this step yet.

Localisation Strategies for the French Market

Strategies for successful localisation include researching the target market’s cultural requirements.
The way we do marketing in France has some specificities in terms of way to address lead, the types of arguments, the messaging…
The Anglo-Saxon approach, too direct, can be can be misperceived by French and and generate a rejection reaction.
Additionally, you should ensure that all content—including images—is appropriate for the target market in terms of both visuals and messaging.

Localising content means adapting it to the French language and culture

Translation is one aspect of localisation, but it also involves adapting the content to local conventions, customs, and regulations. This can involve modifying graphics, layout, and design to be appropriate for the local market, as well as adapting the content to local sensitivities and preferences. Localisation helps to ensure that content is relevant and meaningful to the local audience, which can be important for building trust and establishing a connection with customers.