If you’re considering expanding your business into the French market, you may be wondering whether a French sales representative or a channel manager would be the best fit. While both roles can be beneficial to your business, there are several important factors to consider when making this decision. Let’s take a look at the roles of each and explore which one might be best suited for your business’ needs.
The Role of a French Sales Representative
A French sales representative is responsible for bringing in new customers and building relationships with existing ones. The job involves direct contact with customers and requires strong communication skills. A successful sales representative will not only understand the product/service they are selling but also possess an in-depth knowledge of the market and how their product fits into it. They should also have an aptitude for negotiation and problem-solving, as well as an understanding of customer service principles. The main focus of a sales representative is on acquiring new customers and developing relationships with existing ones, so that they can increase sales volume and maximise revenue opportunities
The Role of a Channel Manager
The main role of a channel manager is to facilitate the distribution of a business’s products or services through various online channels, such as websites and booking platforms.
A successful channel manager will have excellent communication skills and be able to develop relationships easily with other businesses in order to negotiate mutually beneficial deals that help both sides reach their goals. They should also have an understanding of marketing strategies, pricing models, logistics, inventory management, and customer service principles in order to ensure maximum efficiency throughout the supply chain process.
A channel manager can also help businesses track and analyze their performance across different channels and make data-driven decisions about pricing and marketing strategy. Some channel managers also offer additional features such as rate optimisation, revenue management, and yield management tools to help businesses maximise their revenue and profitability.
The complexity to hire and manage someone remotely
Hiring someone from aboard can present a unique set of difficulties, due to the distance and language barrier. Remote management has proven useful in alleviating some of these issues; however, it can be difficult to assess one’s technical skills or cultural fit through video conference alone. Ultimately, hirers must be mindful of the potential challenges and take necessary steps to ensure they hire the right person for the job. Fortunately, proper research and thorough planning will help ensure success in this endeavor.
To start with a french sales & marketing expert is a good move!
Working with a contract channel manager provides numerous advantages for businesses looking to quickly expand their reach. With both the experience and knowledge of the market, a contract channel manager can quickly provide understanding of global markets that would normally take months and countless resources to get. By working contract, businesses can reduce risk and make a quick transition into other markets that might otherwise be difficult or time consuming. In addition, contracting with a channel manager gives access to resources, research and insights that can be difficult or impossible to replicate on one’s own. The contract offers clear expectations for both sides reducing the changes of ambiguity and disagreement down the road. Companies around the world have found success in contracting with a channel manager as it provides quick starts to global expansion without sacrificing quality or accuracy.
If you are looking for help with your expansion to France, contact us today. We can connect you with a local sales expert who can help get your business started in France.
