In 2022, French consumers spent 146.9 billion euros on e-commerce websites, a growth of 13.8% in the sector’s revenue YoY, according to the e-commerce and distance sales federation (Fevad), representing a 12.5% share of retail sales. This increase is attributed to inflation and the rise of the average basket, driven by the growth of services…
Read articleThe potential of the french cybersecurity market appears to be limitless. The proliferation of cyber-attacks and their psychological impacts on business leaders is driving the needs of organisations, including SMEs. At the same time, regulatory constraints are strengthening, particularly with the NIS2 directive, which will force thousands of entities to invest more in their cybersecurity.…
Read articleThe cybersecurity market has grown exponentially due to the rising number of cyber-attacks and stricter regulations. Companies are aiming for a more offensive stance with emerging services, but have encountered an IT labor shortage that is contributing to decreased salaries alongside increased competition from big tech manufacturers investing in digital security solutions. The resulting landscape…
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According to the Internet Usage Observatory of Médiamétrie, the number of online shoppers in the third quarter of 2022 is 42 million, or 80% of internet users aged 11 and over. On average, 47.6 million internet users (75% of French people) have visited at least one of the sites and/or applications from the Top 20…
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With the rise of digital transformation and globalisation, businesses are increasingly turning to localisation to engage with foreign customers. Localisation is about more than just translating your content into another language; it’s about understanding how cultural nuances can impact customer behaviour. Let’s take a look at why localising is so important for your business and…
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If your business is looking to expand into the French market, you need to ensure that you have a reliable software distribution partner. There are many different software distributors available, and it can be hard to find one that has experience in the French market. In this blog post we’ll discuss some of the key…
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For companies with a presence in the French market, deciding whether to employ a French sales representative or channel manager can be challenging. In today’s competitive business climate, having an efficient and effective sales team is essential for any organisation looking to grow their market share and succeed in France. To help you make this important decision, we will look at the pros and cons of each type of salesperson, the most appropriate roles for them and the costs associated with employing either one. Whether you are a Sales director, Chief Revenue Officer, CEO or CMO, understanding how best to invest your resources on optimising your operations in France is key. Read on to find out more.
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