HOW TO MANAGE LEADS FOR FRANCE AND CLOSE DEALS ON THE FRENCH MARKET?
Managing leads for the French market and closing deals from abroad can be a complex task.
Engaging potential buyers and leads in France requires being able to craft demo presentations in French that demonstrate the value of your product, then generate opportunities for the lead to build a proposal based on those needs.
Subsequently, this can help build compelling proposals tailored specifically to the lead which will increase chances of closing the deal.
Taking a localised lead management approach and demonstrating value that meets the leads’ interests is key for any business trying to penetrate the French market.
Enter the French Market's advices:
Put a foot on the French Market!
It's totally obvious but French customers prefer to speak to French people.
First, we speak bad English (on our side, we are proficient in English).
Second, there are some cultural habbits in the business world that only french people know and understand.
And no, it is not only related to having a good restaurant 😉
First, we speak bad English (on our side, we are proficient in English).
Second, there are some cultural habbits in the business world that only french people know and understand.
And no, it is not only related to having a good restaurant 😉
Understanding and managing the B2B sales cycle in France
Depending on the market, the lead life cycle process can be different.
To be efficient, a specific know-how can be needed to understand the rules and identify the key actors in the decision process.
To be efficient, a specific know-how can be needed to understand the rules and identify the key actors in the decision process.
Follow and nurture French leads
From first contact to negotiation, proximity is key!
Like in every market, buyers are super busy and overstretched.
Creating a good and trustworthy relationship is one of the major element to sell on the B2B French market.
Like in every market, buyers are super busy and overstretched.
Creating a good and trustworthy relationship is one of the major element to sell on the B2B French market.
Closing & Paper work
The closing complex can be complex in France.
Especially if you are working with big corporate, you must first be listed by the purchasing department who will ask you for special French documents: siret number, social declarations, attestation on honour concerning the fight against undeclared work...
Especially if you are working with big corporate, you must first be listed by the purchasing department who will ask you for special French documents: siret number, social declarations, attestation on honour concerning the fight against undeclared work...
WHAT CAN WE BRING TO YOU?
A French Sales Representative
We will act as if we were part of your organisation.
We will use your sales material and arguments. If you need to adapt it, we can also make it for you!
We will use your sales material and arguments. If you need to adapt it, we can also make it for you!
Experienced in consultative selling
We have years of experience in complex selling process.
From needs discovery to technical answer, we can manage it all for you!
From needs discovery to technical answer, we can manage it all for you!
MEDDPIC Methodology
We apply the MEDDPIC Methology to ensure we have all the elements to close the deal and manage complex decison making processes.
Hubspot & SalesForce management
We adapt to your CRM software and manage leads directly in your system
All leads and info are updated in realtime so you can follow our progresses.
All leads and info are updated in realtime so you can follow our progresses.
Contract management
We support you in the contractualisation process and help you to understand the French paperwork.
If needed, we can introduce to a French lawyer from our network to protect yourself in the contractualisation negotiation
If needed, we can introduce to a French lawyer from our network to protect yourself in the contractualisation negotiation